© Luke BrowneGarage Sessions Return To Melbourne With Hemley CollabWe're back babbyyyyy
WelaunchedourfirstGarageSessionsoftheseasonlastnightatdowntownvenueHER,featuringstandoutperformancesandavibrantatmospherethatcapturedMelbourne’sdynamicmusicscene.
Following the success of last year’s edition, Garage Sessions continues to blend music and racing, as we give wiiings to rising music talent through our Creator Platform programme alongside established local headliners.
Garage Sessions in collaboration with Hemley© Luke Browne
The night featured performances by Tigerlilly, Tobiahs, YNG Martyr, and Creator Platform winners Orange Hat, DJ Agna, and Rhys Rich. The lineup spanned genres with both DJ sets and live acts, creating an energetic environment that engaged motorsport fans and the broader community.
Alongside Garage Sessions, the event also marked the launch of our collaboration with Melbourne’s oldest skate shop, Hemley Skateboarding, bringing together two brands that have built their identities by forging their own paths within their respective cultures.
To immerse ourselves in local street culture and celebrate Hemley’s 20th anniversary, Melbourne-based artist and skateboarder Glen Fox designed a limited run of custom hand-painted skateboards and T-shirts. He will also design our race poster for the week, staying true to his abstract style. Our driver, Arvid Lindblad, joined Glen at the event, signing a number of skateboards that will be given away in an online competition next week.
Up Close With Glen Fox's Work© Luke Browne
Peter Bayer, our CEO, said, “Melbourne holds a special place in our Garage Sessions journey. As a city renowned for its creativity and culture, it only felt right to return with a twist. Opening the doors to our team and supporting local artists is at the core of our strategy, and this event encompassed everything we stand for. Partnering with Hemley Skateboarding allowed us to truly bring the intersection of motorsport and street culture to life, as we both share mindsets of creativity, community and originality.”
Our partners were key to bringing the event to life. NEFT Vodka was the exclusive vodka pour for the evening, the collaboration merchandise featured HUGO T-shirts, and Student.com ran a giveaway to win tickets to the event, helping provide elevated experiences to their students.
