© Visa Cash App Racing BullsVCARB and HUGO Empower Emerging DesignerBritish GP race looks for Liam Lawson and Arvid Lindblad created by Oliver Kearney
VisaCashAppRacingBullsFormulaOne™TeamanditspartnerHUGOhavegivenemergingfashiondesigner,OliverKearney,theuniqueopportunitytoworkalongsidetheHUGOdesignteam,tocreatebespokeoutfitsfordriversLiamLawsonandArvidLindbladduringtheBritishGrandPrix.
The initiative was launched through VCARB's Creator Platform - a programme designed to offer exclusive experiences around the world for the next generation of creatives. Through the platform, the team aims to find, inspire and champion emerging talent by immersing them in the team and the world of Formula One.
Arriving In Style© Visa Cash App Racing Bulls
Following portfolio submissions, shortlisted designers were invited to respond to a creative brief, challenging them to create looks inspired by UK streetwear culture that would resonate with the next generation of Fl fans. Concepts were judged on authenticity, cultural awareness, distinctiveness and intent.
Making Sure It's Just Right© Visa Cash App Racing Bulls
London College of Fashion graduate, Oliver Kearney was named the winner, with a proposal that combined British heritage influences with a contemporary edge. Drawing on grime fashion, British racing culture and classic tailoring, his concept delivered a distinctive vision that captured the spirit of both Fland modern British style.
Fresh Fit For Friday© Visa Cash App Racing Bulls
As part of the experience, Oliver met and collaborated directly with both VCARB drivers Liam and Arvid, refining the designs and incorporating the drivers' personal style. Oliver was then invited to worked closely with HUGO's design teams at both their London HQ and German HQ in Metzingen to bring his winning concept to life, overseeing the final development process from concept to production.
Oliver Designing Away© Visa Cash App Racing Bulls
Peter Bayer, CEO of VCARB, said: "Formula One has evolved into a global sporting platform where fashion, music, design and entertainment are increasingly showing up. Fashion has become a huge part of the sport's identity, offering drivers, teams and fans another way to express themselves and connect with the wider culture that surrounds F1. This project is a natural expression of VCARB's ambition to open up F1 and give real access to the next generation of talent. HUGO's position at the intersection of tailoring and contemporary culture made the brand a natural partner for the project, bringing structure and credibility to a streetwear-inspired creative vision."
Oliver Kearney, Designer, said: "The Creator Platform opened up an incredible opportunity for me. I'm a lifelong F1 fan and I never thought I'd get a chance to design clothes for F1 drivers at one of the most iconic races in the calendar. Within my own practice, my work heavily emphasises on strong British aesthetics, so to translate these to the world of British heritage racing was extremely exciting. Collaborating with VCARB and HUGO allowed me to highlight and champion my love for Formula One and British fashion aesthetics with an emphasis on tailored fabrics and racing details."
The creative journey culminates at the British GP, where Oliver saw Liam and Arvid wear his designs trackside for the first time. Following the race weekend, both outfits will be auctioned on Fl Authentics to raise funds for Wings for Life, the not-for-profit spinal cord research foundation dedicated to finding a cure for spinal cord injury.
Discussing Details© Visa Cash App Racing Bulls
